Therefore, when you have a better idea about the terms for which you can prove to be authoritative, you can optimize your site better. Moreover, secondary keywords are also prevalent. This is because the keywords that exist naturally on their websites carry some weight.įor instance, a movie site IMDB has a high DA as relevant keywords are naturally integrated throughout their site. It is important to note that some of the brands are authoritative without even trying. However, the actual Domain Authority calculation itself uses a machine learning model to predictively find the best-fit algorithm that correlates with their data with the ranking score across different actual search results to scale against. Moreover, this is based on data from the Link Explorer web index from Mox and uses dozens of factors in its calculations. Domain Authority or DA is a search engine ranking score that was developed by Moz to help predict how likely your website is to rank on the search engine result pages or SERPs.ĭomain authority score ranges from 0 to 100 with higher scores corresponding to a greater likelihood of ranging your website.

Website domain authority checker